Marketing, Sales & Reservations for the luxury African safari lodge industry...

Definition

the business of organising and operating safaris and visits to places for the soul purpose of viewing wildlife and natural heritage.

safarism .n

 The Team

Lisa Harris

Team Matriarch

Despite running her own successful business in her native Zimbabwe, when Lisa visited the Khaya Ndlovu Manor House in Hoedspruit, she fell in love and needless to say she is still here! With her resolute mind, and unswerving quest for excellence, Lisa was an automatic choice to assume the role of the SAFARISM matriarch..guiding us along our way with her insightful and distinct business-savvy attitude and endless ideas.  

Julia de Beer

Marketing

A young and dynamic digital marketing specialist, Julia’s energy and enthusiasm knows no bounds. With five years of experience in the ever-evolving world of digital marketing, as well as a thorough understanding of the hospitality industry, Julia’s participation in SAFARISM was never in doubt. With up-to-date and innovative ideas on targeting markets, she is the perfect and most obvious choice to head our media platform. Even the bad times are good when this girl is by your side!

Shannon Rombi

Sales + OTA's

The friendly and professional voice on the end of the reservations and enquiries line belongs to Shannon. From her very first visit to the Thornybush Game Lodge as a young girl, Shannon knew that her career path would follow the exciting trail of safari Africa.  After managing many lodges in other parts of Africa, as well as the Cape and Sabi Sand, Shannon came to Hoedspruit and just never left! She is an integral member of the SAFARISM team, whose apparent mission in life is to make a friend of every guest who crosses her path!

 

 Marketing Services

  • Post COVID-19 marketing strategies to ensure your business bounces back faster! 

  • Social media strategy

  • Campaign management 

  • Detailed audience profiling

  • Google Ad-words and display campaign management 

  • Search Engine Optimisation (SEO)

  • Website design and maintenance

  • Newsletter strategy and design.

  • Influencer marketing and collaborations

  • PR services

  • Online review management

  • Marketing reports and statistics

 

 Sales Services

  • Maintenance of trade relationships and new partnerships

  • Distribution of rates and updated information / fact sheets to the trade

  • Regular product training with consultants

  • Facilitation of hosted educational trips / site inspection

  • Management and maintenance of all Online Travel Agencies (Booking.com, Expedia etc)

  • Targeted lead-generation campaigns

  • Occupancy reports and statistics

  • Forward book reports

  • Building loyal guest relationships. 

  • Implementation of short and long term sales strategies to meet desired occupancies. 

 

 Reservations Services

A "real" person at the end of the phone or email is indispensable in the post COVID-19 climate. Your lodge team will feel like they know your guests before they arrive. 

  • Complete A-Z of reservation (from enquiry to arrival) ​

  • Full quotation on all extra services, inclusions and exclusions to ensure no confusion at the property

  • Full explanation of payment, deposit and cancellation policies

  • Full invoicing and collection of funds

  • Gathering of essential information for the team on the ground - dietaries, occasions, transfers, medical conditions, etc.  

  • Close communication with lodge teams regarding last minute bookings, information and updates.

  • On call 24/7, 7 days a week, 365 days a year (or 366!)

 

 Digital Content Creation

We assist you to facilitate and plan the best digital material in order to compliment our other services.

  • Photographic shoots

  • Videography shoots

  • Legal and compliant drone services

  • 360 virtual tours

  • Design of brochures and other marketing material to ensure your brand is recognized. 

© 2020 by Safarism

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Hoedspruit, 1380

Limpopo Province 

South Africa